Two new senior appointments as NeatPlay continues to bolster team 

By May 8, 2024 No Comments

Gzira, MALTA – 08 May 2024  NeatPlay Ltd announces Sebastian Rydhed as Director of Commercial Operations and Hanna Johansson as Director of Corporate Programmes 

On the back of four senior hires in almost as many months, NeatPlay continues to bolster its senior team at pace, with two additional key hires. These are expected to add significant capability, and complement existing management resources, as the company, in conjunction with its partners, pursues a number of encouraging business opportunities across several markets.     

Sebastian Rydhed has been appointed Director of Commercial Operations. In this new role, he will be working across all areas of commercial operations including established and new brands, current partners and future partners. 

He will serve as a key touch point between partners and operations, thereby ensuring operational -as well as commercial- excellence. Central to this will be deepening collaboration, and strengthening communication, between stakeholders and all aspects of the organisation. 

Sebastian is a seasoned industry all rounder with over 10 years of experience in iGaming, both on the B2C and B2B fronts. His experience includes roles within customer-facing departments, as well as commercial and products roles. He has a keen interest in business strategy and a clear focus on delivering operational excellence and effectiveness, and has worked at Strive, KTO Group, Mr Green and Leo Vegas.

Commented Seb: “I am delighted to have joined NeatPlay at this point in its trajectory; this is a very talented team which is working hard to realise the considerable potential which is certainly within reach – for us and equally for our valued business partners. I very much look forward to supporting this effort’’.

The second new hire, Hanna Johansson, assumes the role of NeatPlay’s Director of Corporate Programmes. Another key pivot point, she will be instrumental in providing leadership and management support across a number of corporate initiatives and programs, thus ensuring that agreed strategies are implemented across the business.  

With over a decade of experience spanning Online Gaming, Sports Betting, Financial Services, and Telecoms, Hanna has successfully steered a number large-scale projects. She has worked with organisations such as Relax Gaming, Casumo, Fortytwo, and Bank of Ireland, and has orchestrated market entries across several geographies. 

“I’m passionate about structuring projects, fostering stakeholder communication, and ensuring seamless delivery in a business environment characterised by cutting-edge technologies. NeatPlay certainly feels like the place where this is happening and I’m very motivated by what I see here’’ commented Hanna. 

Commenting on these two latest senior appointments at NeatPlay, CEO Carla Maree Vella said: “These two newcomers will be key to our communication and work flows. We had kicked off a strong recruitment drive towards the end of last year to identify and onboard like-minded leaders who can help us propel NeatPlay’s business with precision and speed. We are certainly on track, and the addition of both Seb and Hanna now means we have six key people in place as we scale up in line with the potential which this business can deliver’’. 


Press Contacts

Carla Vella 

About Neatplay Ltd 

Neatplay Ltd is a business enabler for aspiring iGaming entrepreneurs. We offer a comprehensive stack of best-in-class B2B iGaming technology including casino and sports solutions complemented by the support of some of the best iGaming specialists in the industry. We facilitate iGaming ventures and back aspiring founders to achieve business excellence. Neatplay has global partners, and is based in Malta. Visit us at