NeatPlay scales up its team with Javier Garcia as Global Head of Affiliates 

By February 22, 2024 February 26th, 2024 No Comments

Gzira, MALTA – 22 February 2024 As it continues to scale up its structure, NeatPlay Ltd appoints Javier Garcia as Global Head of Affiliates.


Following a strong start to the year, NeatPlay continues to strengthen and scale up its structure, appointing seasoned veteran Javier Garcia as Global Head of Affiliates. He will be responsible for negotiating and managing affiliate agreements and contracts and will spearhead a number of projects, overseeing and optimising affiliate programs while also facilitating the power of partnerships. 

Experienced in leading multicultural teams, Javier has a successful track record in affiliate strategy, and has worked in related sectors such as gaming, gambling and mobile applications. He has worked in various countries with leading industry players such Betway, Betsson, PressEnter and Hero Gaming.  

Commenting on this latest senior appointment at NeatPlay, which follows several other key hires, CEO Carla Maree Vella commented: “we are pleased to add Javier to our core team, which we have been scaling up over recent months in line with our ambitious projections. As a results-oriented professional, Javier brings with him a unique blend of cross-functional team leadership experience, deep knowledge of the affiliate sector and, of course, a different and international perspective. 

He nicely complements our senior team – as recently announced this comprises Sarah Stellini as Chief Commercial Officer and Rebecca Farrugia as Head of Marketing Operations. At NeatPlay our vision encompasses many geographies, business partners and player segments. Having a highly experienced and diverse team, able to play in tight formation, will help us achieve our objectives even more effectively.’’ 

Commented Javier: “I’m impressed by the work the NeatPlay team has been doing, and very excited to be part of their future plans. I very much look forward to being part of all this. My role will focus on evaluating and selecting the most suitable networks for our partner brands and clients, managing relationships with network representatives, and optimising campaign performance, using data-driven insights to optimise conversion rates, and maximise return on investment’’.   

Press Contacts

Carla Vella 

About Neatplay Ltd 

Neatplay Ltd is a business enabler for aspiring iGaming entrepreneurs. We offer a comprehensive stack of best-in-class B2B iGaming technology including casino and sports solutions complemented by the support of some of the best iGaming specialists in the industry. We facilitate iGaming ventures and back aspiring founders to achieve business excellence. Neatplay has global partners, and is based in Malta. Visit us at